The announcement of Deputy Minister Nikita Stasishin that 'it’s time to close up shop' caught the market by surprise. Let's admit the obvious: it is long past time to officially decide on the format of apartments. On the one hand, the spaces are sold for living, but under a 'commercial' name and equated in status to parking places, storerooms, etc. Then why not use them, let's say, for a beauty salon or a bakery, a photo studio or an auto parts store? Or, if they are residential spaces, why is it impossible to get a residence registration there like it was allowed to do for summer cottages not so long ago? More and more questions are appearing. Read More

This is the interview of Sergey Razuvayev with Anna Boim, Commercial Director of A101 Group. Here, Anna tells about operations of the Group's commercial department that switched to remote housing sales for 93% of its transactions, says which of her KPIs she considers the most relevant one for a real estate developer, and explains why it is important to measure the commercial performance with in-depth metrics. Read More

Even when all real estate developers switch to online sales and pay more attention to digital tools, email newsletters still remain an underestimated format of online communication with customers. I believe it's high time to change your attitude towards them. Read More

The energy of the two countries formed the visual philosophy of NRG, a new real estate development company in the market of Uzbekistan. Read More

Leading business coach of GMK, practitioner with 13 years of experience, author of the School of Realtors as well as of many courses for real estate agencies and developers. Read More

Do you still gift your customers mugs and bags with your logo? You can throw it all in the bin (before your customers do it). It's merch that is in the forefront today! It confidently holds its position of one of the trends of recent years. It is a good opportunity for companies to remind about themselves, to be closer to their audience, to get into the top of the social media, and even to earn extra money. Read More

Projects where it's up to the dwellers how public spaces and infrastructure will look like. Developers that give their dwellers the freedom to revolutionize and establish democracy in their residential neighborhood. Communities that become lawyers of their developer's brand. Here is a trend that, we are sure, will gain strength in 2020: tactical urbanism. Read More

At the beginning of the year, we traditionally write about the most anticipated events in the construction industry. We offer you to widen your horizons and explore world fairs and forums that will reflect the full power of modern building technologies, innovations in architecture, urban planning, and landscape design, real estate trends. It's impossible to cover absolutely all significant events of the industry here, there are too many of them, so we selected several ones in various segments of the sector. Read More

The topic of research sometimes requires not just an opinion poll or quantitative distribution on an issue, but a more detailed and in-depth study of a particular question. In situations of this kind, mass opinion polls are not so comprehensive as qualitative methods such as in-depth interviews or focus groups. Today we enlarge upon interviews in more detail. Read More

How to create a courtyard space comfortable not only in summer but throughout the year, half of which it snows and rains in Russia? Real estate developers often forget about it. Here are some tips and thoughts from a designer. Read More

Do you remember Revizorro, a TV show where the presenter visited restaurants and their kitchens? It was an exception if there was cleanliness and order "behind the scenes", even if the restaurant seemed perfect for "external" clients. We will not discuss why the sanitary service doesn't act, but let's will talk about "internal clients". Read More

Millennials are an intimidating yet interesting generation that is making a social revolution and probably a real estate revolution, too. Read More

Collaboration is in trend again. Everyone is cooperating, and developers are no exception. Today, we're going to tell you about top-8 examples of collaboration between real estate developers with various brands. Read More

We are not going to call for conscience. We understand that the environmental issues remain complex and unfamiliar for Russian real estate developers as they don't see any obvious commercial benefit in it. Companies have more urgent problems to resolve like commissioning houses, building schools, finding subcontractors, and so on, and energy consumption as well as how the climate may change due to the construction equipment used is the second question, if not the tenth one. Read More

Sports infrastructure is one of the most needed features in a modern residential neighborhood. Healthy lifestyle is a growing trend. How not to fade away in the race of real estate developers? Read More

Let's solve a problem: you are a consistent, advanced real estate developer. Your portfolio includes over 10 residential projects in standard, comfort, or business classes. To design each, you turn to different partners from creative bureaus and marketing agencies. As a result, you get a bright, original project, living by its own rules, but the only thing is that clients no longer understand who the developer is. And in order to "not get lost", you need more budget and more time to control. And also: the sales manager of project A has good taste and several years of art school in childhood, and the sales manager of project B is a former construction manager – so they have totally different ideas about the beautiful. This means that the "packaging" of the projects will reflect their tastes, as there are no rules. And, as they say, when there's nothing you have and nothing comes out, there's nothing to blame for and argue about. Now the question is: what did the leading real estate developer of Kazakhstan with over 50 projects in its portfolio do in a similar situation? Read More

You've decided to order a building wall mural from street artists in order to attract attention to your project or for any other aesthetic purposes. Let's analyze the nuances, pros, cons, and consequences of this decision. Read More

Integrated urban development is a symbol of the modern Russian construction market representing so-called 'mini cities'. How can a developer make its IUD project the best? How to get not only dynamic sales and high revenues but also recognition of the professional community and residents? Read More

On International Women's Day, we have prepared a series of small exclusive interviews with women from the real estate development sector. How they found themselves in this business, how the women's view of construction differs from the men's one, whether real estate business ladies swear or not, and how they relieve stress – read here about all of these. Read More

"Weather conditions in Astana are probably the most severe in Kazakhstan: during the assembly, the temperature dropped below -45°C, let alone the endless wind which was blowing away everything in its path. The design project was definitely executed flawlessly, but in order to bring it to life, the whole team worked at "ten tenths" – Zarina Ibrayeva, Brand Manager of Advertising and Marketing Department at BI GROUP. Read More

"The chief function of color should be to serve expression," – Henri Matisse. Read More

Mystery customers can be used in many areas: car dealerships, banking, government services, etc. At the same time, each field has its own criteria for the selection of "inspectors". Today, we will talk about how to choose the perfect secret client to check a developer’s sales offices. Read More

At the end of the year, some developers become kind Santa Clauses and give prizes with the apartment draw as the main event of the year. Other developers give square meters as a gift without any reference to holidays. Today we will talk about how to organize a campaign with an apartment as the main prize with maximum efficiency. Read More

Sales department training program often follows the same scenario: meetings once a week, trainings once a year, analyses of results once a month. It will scarcely motivate sales officers to enjoy life. We offer a non-standard approach: learning through entertainment. Everyone likes watching movies, so use this! Read More

Every developer knows: to sell property, you need competent managers, a decent product, and strong marketing. That's obvious. But hardly anybody thinks about the fact that small details in the process of working with clients can push them away from the purchase, and then neither managers, nor marketing, nor the product itself will save the situation. Here is a selection of small but significant missteps that need to be fixed immediately. Read More

No, this article is not about promoting your page in Instagram. Instagram is one of the channels of brand advertising and a way of visual communication with the audience involving it into your stories. No one denies the importance of being on top on social media and creating "Instagram" moments. And besides all other tasks, each developer have got one more: how to make the audience want to post photos with residential projects, sales offices, and even from construction sites? Read More

On Children's Day, we decided to write about something without which there is no happy childhood – about playgrounds. Read More

Summer is coming as well as the traditional seasonal decline. At this point, the market needs an incentive more than ever.
Discounts, low-interest rate mortgages, or amounts of monthly payments are hardly surprising, so developers are resorting to non-standard solutions. Today I'd like to present a selection of creative promo campaigns of developers implemented at a proper time. Read More

A story from our own practice: one developer from Astana was offering to make an apartment reservation for a fee. In case of refusal to conclude a contract, the money couldn't be returned, but the reservation term was... two months. During that period their salesperson was patiently waiting for the client to become ready to conclude the contract. We suggested that the company changes the reservation system: we established adequate, but short reservation terms and accelerated reservations conversion into transactions. Read More