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Sports facilities are one of the criteria for choosing an apartment by a modern city dweller. A narrow focus on a particular sport is an opportunity to differentiate from competitors and attract your target audience – not only those who are already professionally engaged in, for example, swimming, but also those who think that it would be nice to go to the pool once or twice a week.
Two wheels
The most popular solution among real estate developers is the bicycle infrastructure: special bicycle paths and parking. In the integrated urban development, this is also an opportunity to pave your own route. It's good if it has a number of stops in park areas and has an advantage when crossing the auto roads. This is especially important for those who do such sports professionally.
An essential attribute of residential neighborhoods is parking for bicycles in the streets and storage space for "handsome two-wheelers" in common areas.
City street fitness
Exercise machines, chinning bars, and places for general warm-up don't already surprise. But you can also find an unusual approach: a warm-up conducted by a famous athlete or a long-term project with the author's method can be a good news opportunity.
For example, the sports grounds at Akademicheskiy (Yekaterinburg) were opened by Olympic champion Anton Shipulin, and professional workouters Maxim Ananyev and Pavel Beloglazov also performed there.
There are also projects allowing to sign up for training for free, and this is not only for residents of the neighborhood but for everyone. And sometimes not just warm-up is offered, but a comprehensive body development program.
Sometimes developers decide to go beyond usual sports and offer something interesting. For example, an extreme sports ground can become the "schtick" of the neighborhood, such as Extreme Expo Park in Yevropeysky Neighborhood.
An important point: when planning sports grounds, developers more and more think about those who are limited in their mobility but also do not want to lag behind the healthy lifestyle.
Another trend is zoning of sports grounds is by age dividing sports machines into two categories – "for children" and "for adults". A very reasonable approach.
For the body, for the soul
Another popular sport is yoga. Its advantage is that to yoga "all ages yield surrender", there are techniques for both unprepared and advanced people, and no special equipment is actually needed. It is also quite easy for a developer to arrange a yoga ground as you do not need to buy expensive equipment for this sport, wooden flooring would be enough. Such grounds can be found, for example, in the projects of Ingrad Group and Glavstroy.
Ingrad even made a quantum leap: the company agreed with YOGA PRACTIKA federal chain to open yoga centers in their residential neighborhoods.
Availability of this sport and its growing popularity allow to make related events broadly covered and attract many people. Let's remember, for example, how Day of Yoga took place in Yasny Bereg Residential Neighborhood (Novosibirsk).
We don't care neither snow...
If a sports ground is empty in winter, then something is wrong with it. People who prefer an active lifestyle will not give up their favorite sport just because the season has changed. The developer can support them in this, for example, by arranging a skating rink on the territory of the neighborhood (and if the area allows, it can become a point of attraction for residents from the entire city) or even a separate area for winter sports.
Who reaches the goalposts first
One of the favorite sports of real estate developers is football. They play themselves, invite everyone, and even create their own football league consisting of teams formed by residents of their neighborhoods, support city competitions and championships.
Read also: How Developers Played Football
Donstroy company pays special attention to this sport: it builds full-size football pitches. Don-Sport fitness clubs operator often organizes training for residents there.
Marathons and Hero Races
To start running, only jogging shoes are needed. This allows you to attract a wide audience to running, as for example, BI Group company does it organizing BI Marathon, the fastest marathon in Kazakhstan. By the way, the next one will take place in Nur-Sultan on May 26.
In addition, to support interest in sports, they've recently launched BI Sport Talks, an event, where speakers – professional sportsmen, including participants of Ironman – share their knowledge and life hacks.
The BI Group team itself consists of athletes with repeatedly confirmed achievements: some have accomplished 10 full marathons, some have passed the "iron distance" several times.
Another way to confirm you're a healthy lifestyle developer is to participate in large-scale sports projects for endurance and team spirit.
If support sport, then on a grand scale
Contributing to the development of sports and the promotion of a healthy lifestyle can be different. Becoming a partner of a city sports event is already an important step for a small local developer. Large companies can do even more: support federal events, build own fitness clubs and sports schools. An interesting example is MIC Group: it includes its own World of Boxing promotional company. Contracts with leading boxers (Alexander Povetkin, Denis Lebedev, Grigory Drozd, Rakhim Chakhkiev, Eduard Troyanovsky, Manuel Charr, and others) have been signed, major championship fights are held. World of Boxing is considered the largest European promotional company in this sport.
The initiative to create it belonged to Andrey Ryabinsky, Chairman of Board of Directors of MIC Group. He is an athlete with experience, but in another discipline – sharpshooting. He even set world records in 2016 and 2017 and has sharpshooting won prizes at prestigious competitions.
In general, sport in real estate development exists; moreover, it is integral. Especially if two important points are observed:
— Inclusion. Sport is for everyone: professionals and amateurs, children and adults, young and old, mobile and not very ones. It's great if your company takes this into account when planning grounds and conducting events.
— Safety. It would not be superfluous to remind once again that all structures should be comfortable and safe, coatings should be special, and when organizing events, it is important to turn only to professionals.
Have a good healthy lifestyle :)
