1) One Year at Our Expense

A developer compensates the client for renting a dwelling for up to 1 year, while the new apartment is being built. This communication is designed to win the loyalty of the client helping them solve the housing problem while their apartment is under construction. The advantage of such a proposal is that it does not directly discount the product.

2) Apartment Cash Back

The concept of cash back, once inherent only to financial services, is now used in the promotion of real estate, attracting by its novelty. The essence of the option is that a developer returns part of the amount paid for the apartment after signing the equity participation agreement.

3) Square Meters for Children

For each child, a developer gives a square meter, and if the family has adopted children, then each receives 3 square meters as a gift. Technically, this is still the same discount but played around from another angle – with an emphasis on the company's social responsibility.

4) Change on Exchange

A developer has a trade-in program (again a borrowed concept, but now from the sphere of auto business). In addition to the apartment exchange, the developer offers to return the difference in price, if the market value of the old apartment is higher than the price of a new one. This is a uniquely advanced level, which is available not to all developers.

5) Apartment in Exchange for Car

A developer takes a merchantable vehicle at its market price as an offset against an apartment price. The remaining amount, which isn't covered by the cost of the car, can be paid in cash or with a mortgage.

6) Buy an Apartment and Get VIP Tickets to a Football Match

A Moscow developer granted clients with tickets to the VIP sector of the stadium located near the residential block. As a gift, unlimited visits to the stadium restaurant were also included. The proposal was quite relevant: it was nearly impossible to buy tickets as almost the whole VIP sector has been sold for annual subscriptions.

7) Hello, Student!

On the eve of the academic year, one developer made an interesting proposal for future students and their parents: to those who bought apartments and enrolled in a university, the developer compensated the cost of the first year of study. In such campaigns, it is important to take into account the target audience of the project, so that it does not contradict the audience of special offers.

8) Education at Our Expense

A developer of country houses offered its clients to cover 10 years of schooling in exchange for buying a house. Such an offer can be even more in demand if an educational institution is unique and located in the location of the residential property.

9) We Will Buy It Back

When buying apartments in a premium residential block (in Moscow), its developer guaranteed that after a certain time, the clients would have an opportunity to return the apartment back at the original contractual price if it wouldn't seem profitable to own that apartment. This marketing option is working for the image and reputation of the developer, and also emphasizes the status of the project focusing on its investment component.

10) Moving Together

And the last thing: the experience of a developer from Beijing which undertook to solve problems of single local residents. When buying apartments, the company arranged for men to meet with women, and if the couple married, they were given a gift (about $9,000). There were not enough women in the region, and services of marriage agencies were very popular among men, so the developer took upon itself their functions.

When planning a campaign, it is necessary to understand that a stimulating offer shall be designed to influence "hot" clients who are currently looking for an apartment to buy. Any incentive is a direct or indirect reduction of the client's financial burden. So, with a non-standard offer, the developer's project can successfully stand out from the competitive environment.