#1. You are hard to find and easy to lose

The path to the sales office of some companies looks like an escape room. "We are on Pedestrian Street, the third building to the left from the site entrance, there is a side entrance door, then pass the checkpoint (please have a passport with you), then go to the 3rd floor, there you'll find the sixth door to the left along the corridor," – we were explained the way to the office by phone once. Think hard before you go there.

The same mistake can also be often seen in sales offices at construction sites (a trailer without any address and any signs) and in the sales offices themselves (a long corridor with dozens of doors without any navigation signs or with no sign over the sales office door).

In the photo below, try to find a developer's sales office.

What is to be done?

Move the sales office to another building/floor. The main sales office should be conveniently located (central part of the city, a comfortable traffic intersection, public transport availability, metro stations, etc.), on the first line and on the first floor, it should have a noticeable sign and easy navigation both inside and outside.

#2. Dirty sales office

Even the most modern and beautiful office can be blemished by the dirty floor, littered cabinets, and traces of tea mugs on the desks of managers.

What is to be done?

Keep the workplace clean and hire a full-time cleaner.

#3. The path from the sales office at the site to the building under construction looks like a special forces training camp

To see an apartment, potential clients have to overcome an obstacle course – scattered building materials, pouring concrete, a spinning crane, they have to crouch and crawl under wires, climb the flimsy staircase to enter the building ... As they move, they don't seem to become inspired by the atmosphere of your building. It's more likely that they will carefully watch their steps and try to get out alive.

What is to be done?

Make life easier both for customers and your employees: organize a demo path from your sales office to a building under construction where you conduct demonstrations.

#4. POS materials look very cheap

If you do not have a booklet on the project or give clients layouts printed on a black and white printer, and nothing more – it is at least unimpressive. But yes, some developers still do it. Clients can get the impression that the company is seriously saving, it has financial difficulties, and it may not finish construction of its object.

What is to be done?

Do not save on POS materials. Create your ecosystem of materials in the same style – it will emphasize your status and make interaction with clients more comfortable.

#5. Сustomers are served coffee or tea in plastic cups

As a follow-up to the previous paragraph. “They save on everything!” – clients think and start worrying whether everything is alright in the company.

What is to be done?

Buy a separate tea set for customers or pour coffee in your company branded mugs. They must also be clean. Also don't forget about sugar, cream, and cookies for the guests of your sales office.

#6. Queues in the sales office

You are lucky if there is a queue in your sales office! As Viktor Tsoi once said, "it means everything is not so bad today." However, a long wait in the queue can annoy clients. Dissatisfied customers are more difficult to work with, and you cannot be sure that they will forgive you their lost time.

What is to be done?

• Make appointments for a specific time. Learn to manage your schedule. We believe that 80% of meetings can be appointed at an exact time, which will help to avoid queues in the sales office waiting area.
• Offer customers to do something useful. You can give them a touch screen or interesting and useful printed materials to overview the layouts while waiting for being invited. A sure option is an aquarium with large fish. By the way, we have seen such a one at a developer's office in Rostov-on-Don. Looking at serene fish will help to pass the waiting time and calm down.

Don't forget about details and sell more!