You will not only make the training clear and break the uniformity of the work routine, but also lift the spirits of your sales officers, which also influences sales growth. We propose to use movies or TV shows of interest to employees instead of old staged sales films.

The following are fragments from movies and TV shows selected for each of the stages of a transaction, as well as examples of questions you can discuss after watching a fragment or the entire movie. We recommend that you specify questions before starting watching so that employees immediately pay attention to them.

#1. Establishing contact

The Walk, USA, 2015

Django Unchained, USA, 2012

Love and Other Drugs, USA, 2010

Examples of questions:

1. How does the protagonist manage to get on the interlocutor's good side?
2. Is it appropriate to use such techniques in real life?
3. If you were the opponent, would you take a liking to the protagonist?

#2. Identifying needs

The Christmas List, USA, Canada, 1997

Life Is Beautiful, Italy, 1997

Examples of questions:

1. How did the questions the protagonist asked help her to find the perfect perfume for the client?
2. Can we adapt our traditional questions we usually ask clients in a similar way?
3. Why did the protagonist decide not to work with the elderly lady but to help the boy?

#3. Making a presentation

Mr. Popper's Penguins, USA, 2011

Joy, USA, 2015

Examples of questions:

1. What techniques do the protagonists use for their presentation?
2. Why did these presentations work out?
3. How can we adapt the presentation technique for ourselves?

#4. Handling objections

Game of Thrones (TV series), USA, Great Britain, 2011– till now

Troy, USA, Malta, Great Britain, 2004

Examples of questions:

1. Why did Lady Lyanna agree with Ser Davos?
2. What technique of dealing with an objection is used by the protagonists in both fragments?

#5. Closing a deal

Love Actually, Great Britain, USA, France, 2003

Examples of questions:

1. What mistake does the salesman make?
2. What was the right thing to do in this situation?

How to use movie fragments:

• watch a short fragment at the morning meeting and conduct a role-playing game to practice the skill;
• organize a movie screening as a variant of the weekly final meeting (a so-called "cinemalogy") and discuss what the movie is about, what interesting techniques and situations were noticed by the sales officers in the film, what can be useful for them. Such meetings can also become an element of team building: order food and drinks and spend the evening in an informal setting with your colleagues!

What else can you watch:

1. The Devil Wears Prada, USA, 2006.
2. Thank You for Smoking, USA, 2005.
3. Peaceful Warrior, USA, 2006.
4. The Joneses, USA, 2009.
5. The Pursuit of Happyness, USA, 2006.
6. Whiplash, USA, 2013.
7. Margin Call, USA, 2001.
8. Up in the Air, USA, 2009.
9. Cinderella Man, USA, 2005.
10. Glengarry Glen Ross, USA, 1992.
11. The Wolf of Wall Street, USA, 2013.
12. McFarland, USA, 2015.
13. The Secret Life of Walter Mitty, USA, 2015.

A bonus: some more interesting ideas

Seven Red Lines (aka The Expert, a short film): a bit of subtle humor about expertise and "budget limitations".

Price and value. The Intouchables, France, 2011: an example of how the perception of prices changes depending on the point of view.

Learn, use and increase sales!